How we attract job seeking Nurses to Nurses.co.uk

There are three questions we always get asked by prospective Nurses.co.uk clients: how much do you charge? do you offer free trials? how do you market yourselves? The last question, about marketing, always trips me up. This is because the person asking is hoping for a relatively quick answer. I think this marketing question has [...]

So, Hootsuite. Using it now. Blimey, there’s no time left

So, Hootsuite. Using it now. Blimey, with all this social networking at one’s finger tips, there’s no time left for business. Trying to master social networking has so far taken us about 18 months. Well, me anyway. Sarah’s been blogging and Tweeting and Facebooking for us for ages. She’s met some great nursing contacts online [...]

Get offline for effective online recruitment

I’m regularly reminded of the importance of getting offline if you want to be an effective online recruiter. On Thursday I attended another nursing event. It underlined two crucial issues about the typical healthcare jobseeker who uses our jobs board for nurses: 1. they aren’t all familiar with the concept of job boards 2. many [...]

The race to embrace technology – but don’t forget your users and clients

Yesterday I read about a new job board that’s claiming an original offering: They’ll pay jobseekers to upload their CV. That’s a new one. It might work. I’m not saying it’s a daft idea. Although I’m unconvinced it would work for our healthcare job sites (nursing jobs, healthcare jobs, or jobs in care homes). It [...]