About Matt
I co-founded Nurses.co.uk, Carehomejobs.com, Healthcarejobsite.co.uk and Healthcarejobs.ie.
I use this blog to talk about issues related to healthcare recruitment and nursing jobs.
Feel free to throw your thoughts at me. Find me on Linkedin.com
Matt,
> recruiters-if-a-jobs-worth-posting-its-worth-posting-well
I can see your tact, however this is wishful thinking to expect recruiters to re write many versions of the same advert, or even stop using the same terrible template for ads.
Expecting recruiters to care about duplicate content or even understand the concept is rather futile in my experience. I have led various teams of recruiters and actually tried to implement different content for different job boards – party to take advantage of each site’s search algorithm (the best way to sell re writing ads) and partly to avoid duplicate content – many recruiters just don’t have the patience, let alone time.
Although I totally agree with well written and engaging job adverts, the solution is not to further discommode recruiters, but for the job boards to add link rel=”canonical” within the source attributing the agency or hiring company website with source credit for the job ad.
The important thing here is this does not mean that your site will lose the keyword benefit or link juice , in fact quite the opposite.
By including the canonical source link, it will stop your site being penalised for duplicate content and you will probably rank better for it. Google likes honesty.
Just look at the blogging model which in many ways is comparative – wordpress and other platforms use the rel canconical link to avoid internal duplicate content issues and also external duplicate issues associated with syndicated content.
The only problem is getting all the job boards to agree on doing this.
I will be speaking to a couple of the advert distribution vendors and job boards to get their thoughts on this, but ultimately in my mind the job boards need to address the issue, not the recruiters.
What are you thoughts, and would you be prepared to follow the can canonical model or even champion it?
Cheers
Ben Corke
Hi Ben
Thanks very much for that and your time putting it together. I’m going to give your ideas some thought over the next day or so (the canonical source tag issue) and come back to you. I’ll probably email you directly and can post a blog again to outline the conversation so hopefully others can benefit.
Matt