I think job boards have it tougher than they used to. Job boards generally charge less than they did ten years ago.
We’re also expected to deliver more. Ask anyone at a jobs board what they hear most from their clients and it will be the discussion about how many placements have, or haven’t, been made. A jobs board is fully expected to deliver placements. Not just “placeable” candidates, but actual placements.
Whatever your view about this, it’s fair to say that this wasn’t the case 10 years ago. Sure, we had to supply good candidates, but the responsibility lay more heavily on the consultants to turn those opportunities into placements.
The intervening period has also seen a phenomenal increase in the number of job boards. Onrec’s directory lists over 700 in the UK. And that’s not nearly all of them. Some are good, some are hopeless. But the prices of the good sites are compared against those of the hopeless.
The net result is that we face a lower expectation in terms of costs, and a higher expectation in terms of delivery.
Reconciling these two tricky elements has made us become a better business. 10 years ago it was enough to be first to market. Now a jobs board needs to be smart, able to run its business affairs well, and it must be very alert to the quickly changing trends in online media.
It’s generally tougher, and generally more enjoyable as a result.